TONE OF VOICE

This video aims to bring to life the new General Dental Council’s tone of voice - to be adopted by all GDC staff - helping to ensure that the GDC is increasingly seen as a consistent, professional and credible regulator.

Project developed with
Dragonfly Productions

CREDITS:

Head of Production: Liam McCarthy
Pre-production and Animation: Rita Sousa

“We want our audience to understand how adopting a consistent tone of voice and showing care and attention to communications can help to build trust and credibility and to positively influence the BEHAVIOR of those we regulate” - GDC